Alex started his career in Nottingham in the late 1980s, studying graphic design, which led to his completion of a higher diploma at Cleveland College in Teeside. Upon completion of his studies, Alex moved back to Nottingham and in 1993 he joined the family business City Asphalt Limited as a Trainee Paver Operator.

Alex spent the next few years learning all aspects of the business, from operations to financial accounting, and in 1997 Alex set up City Asphalt Pavers Limited. This complemented the core business by supplying paving machines with operators for hire.

In 2000, Alex was made a Director of City Asphalt Limited, where he gradually took over the control of the business. In 2001, Bob Gardner, Founder and Managing Director of City Asphalt Limited, retired allowing Alex to continue running the business for a further four years until 2005, when the company joined forces with Thomas Bow Limited.

Today, Alex is responsible for the Surfacing division of the combined Thomas Bow City Asphalt, where he manages all surfacing projects for a wide variety of clients ranging from Local Authorities, NHS Trusts, major house builders and other commercial clients.